It’s Christmas in July and what better way to celebrate than champagne, cookies & more!

Say “YES” to your dress, pick a gift from under the tree and secure your Christmas in July giveaway! Not only are we offering giveaways from some of our designers, but we’ve also partnered with other local vendors—like As You Wish KC, White Carpet Bride, Blue Bouquet,Script Your Event KC and more!
When you could be finding your dream dress, popping champagne and then winning any of our amazing giveaways—why go anywhere else?

Book your appointment July 26th-27th and celebrate Christmas in July with your nearest and dearest and our BE family.

SHOP. POP. LOVE!

Are you ready for it?! The SERENE by Madi Lane Fall/Winter 2024 collection is almost here!

Book your appointment August 2nd-11th to see the NEWEST collection from one of our newest designers Serene by Madi Lane.

Where the essence of revelry envelops you, igniting an atmosphere of celebration and joy. Each dress is meticulously designed with delicate embroidered appliqués, cascading floral motifs, and skirts and trains adorned with hand-sewn beading and shimmering sequins.

These intricate details intertwine, creating an exuberant fusion of playful elegance and modern charm, capturing the boundless excitement of a vibrant bride on her extraordinary day. 

Book your appointment today to reserve your spot today!

Join us for our Adore by Justin Alexander Fall/Winter 2024 Trunk Show from August 23rd - to September 1st!

The newest season is designed for the bride who longs for an effortlessly romantic, yet modern wedding day look.

These trendy designs and delicate details are truly perfect for any hopeless romantic!

Book your appointment today!

You’re invited to our exclusive new collection preview of the Justin Alexander Signature Trunk Show September 6th-8th! Be the FIRST to see the NEWEST Spring/Summer 2025 collection – filled with drama, modernity, and unrivaled attention to detail. Every dress offers elegance and refinement, balanced perfectly by refreshing details and elevated finishes. Trust us when we say that you won't want to miss out on getting an exclusive sneak peek at the newest collection - book your appointment today!

Join us for our Sincerity Spring/Summer 2025 Trunk Show September 27th-29th! The newest season is all about the charismatic, classic brides. These timeless designs and perfectly accented details provide a true fairytale romance. Book your appointment today!

Simply chic x simply you 🤍 Join us October 22nd-26th, for our Simply Chic Week & see why we believe that sometimes, less is more!

Say YES to a dress that is simply you, POP champagne & receive a gift from us to you. Featuring dresses from Alyssa Kristin, Colby John, Justin Alexander, Wtoo, Jack Sullivan & more, trust us when we say this is an event you won’t want to miss!

Ballin' on a budget? Longing for a designer gown but at a fraction of the price? Maybe you’re interested in a second dress for your reception. Or maybe your wedding is just around the corner... Either way, we've got you covered!

Join us for SAMPLE SALE October 27th, 2024 and get ready to find your designer wedding dress for a fraction of the price!  With our sample sale collection of 300+ dresses, ranging from $299 to $1,200 -- what do you have to lose?! 

Join us for our exclusive preview show of La Premiere White Spring/Summer 2025 Collection and say YES to the wedding dress of your dreams! Book your appointment today to reserve your spot today!

Join us for our Justin Alexander Spring/Summer 2025 Trunk Show December 13th-22nd. The newest season is all about classic, refined designs inspired by Old Hollywood Glamour. These timeless wedding gowns and perfectly accented details provide a true fairytale romance. Book your appointment today!